Inbound Marketing-yum-yum-video Image source Before giving this trust to your brand, buyers look for references and testimony from both general customers and authorities (experts and trade publications). They want to see how the company interacts with its customers and how it handles feedback from the community. These are intangible assets that can accomplish or destroy your sale. Therefore, we will focus on these aspects. Tip 2 – Know the most effective video types during the decision-making phase Now that you know what your buyers are looking for, you can start thinking about the types of videos you can create to sell these leads.
Educational videos and whatsapp database how-to videos are better suited to the early stages of the buyer's journey and can be discarded. At this stage, I would like to focus on how to build the trust of the brands mentioned above. We already know that users are looking for references, so why not beat them? How can I do this? A video of a letter of recommendation comes to mind. Please make it yourself. Contact and talk to currently satisfied customers and professionals. People tend to trust their peers. Capturing their accounts in video does much more than relying on faceless written reviews. Related Content: 12 attractive video contents that viewers want to see Tip 3 – Choose distribution channels wisely When your video is ready, you need to think about where to publish it and who to target it. For example, just because Snapchat is a new trendy app doesn't mean that your brand needs to be there. Of course, unless you're trying to target a young, trendy audience.
On the other hand, if the service is for business, a professional social network like LinkedIn is better. That said, you can always start with a larger and more comprehensive social network like Facebook or YouTube. The great thing about starting with these two is that you can reach a wide audience and collect all kinds of engagement data. This helps identify what resonates with the viewer. Engagement metrics will be discussed in more detail later. Free Bonus Downloads: Get a free checklist to turn your videos into high conversion YouTube ads without spending a lot of money.