Today's small and medium-sized enterprises are very difficult, and therefore they need low-cost marketing.
Low-cost marketing, in my opinion, is to achieve the most economical and reasonable investment and maximize the return on the market under the premise of fully considering and avoiding market risks. This requires enterprises to concentrate their existing resources and gain insight into According to the law of market development, in view of the diversified pattern of consumer culture, we will take a segmented and differentiated path based on the situation. At the same time, through a combination of various publicity means, accurate segmentation, in order to win the opportunity as soon as possible, seize the market, and achieve sales.
Mr. Yu Fei, a famous brand marketing expert and CEO of Langezhiyang International Marketing Consulting Agency, has been engaged in the marketing industry for more than 20 years. After profound reflection and discussion, he concluded: In today's increasingly homogeneous products , the competition between enterprises comes down to the root. It's a marketing competition. When it comes to marketing, price wars, advertising wars, channel wars, terminal wars, service wars, etc. have appeared one after another. How do we participate in the war? When it comes to cases, it is Coca-Cola, Procter & Gamble, McDonald's, and Dell Computer. When it comes to masters, often Welch, Kotler, the cases of international companies and the demeanor of masters really apply to our local companies? Marketing concepts from 4P to 6P, 8P, to 4C, 4R, from segmentation to positioning. In fact, the competition between enterprises is ultimately two words: "innovation". When everyone is using trendy words for marketing, when everyone is using conventional marketing methods, we will feel that the price is getting lower and lower, the expense is getting bigger and bigger, the marketer is complaining more and more, and the profit is getting bigger and bigger. Less, managers are under increasing pressure! So is there a low-cost marketing method?
Twelve years ago, the concept of "low-cost marketing" proposed by Mr. Yu Fei, a well-known brand marketing expert, became popular in the market and made a significant contribution to the "resurrection" of many enterprises. But in today's time, when low-cost marketing has become the target sought after by many companies, it has fallen into a "misunderstanding". In the survey, Blue Brother Zhiyang International Marketing Consultants found that most of the low-cost marketing implemented by enterprises is "self-sufficient" marketing, and they did not seek advice from professional consulting and planning companies, so they fell into a misunderstanding and did not know it. cause the entire business to stagnate. Here, Mr. Yu Fei, a well-known brand marketing expert, solemnly reminds enterprises that they can take advantage of the opportunity to carry out low-cost marketing, otherwise, success is just an accident!
Enterprise planning - " Pioneer Company " of low-cost marketing !
For low-cost marketing companies, the planning and training capabilities of corporate marketing often directly determine the success or failure of corporate marketing. Without a strong expert group to carry out systematic and professional planning and training for the enterprise, the marketing of the enterprise will lose its direction. At the same time, the telemarketing list market development is unpredictable, and planning experts must formulate different development plans according to different market conditions. Because the development model planned and created by the expert group is often the main line of the entire enterprise marketing. Of course, some modes can be implemented individually or in combination. Therefore, whether the planning mode is feasible or not, whether the executives can implement it effectively, and have a good grasp of the details, can the marketing power of the planning mode be truly exerted.
It can be seen from the above that if an enterprise conducts low-cost marketing, it must have a strong planning team, because this is a prerequisite for the entire enterprise development plan and determines the success or failure of the enterprise. The vanguard of cost marketing!
In this era of "marketing", "market", "competitiveness" and other fashionable words flying all over the sky, when it comes to marketing, many companies and executives will always love and hate: if a company is to survive, it must be competitive. To be competitive, you must do a good job in the market, and if you do a good job in the market, you must be able to do marketing. This is the eternal truth!
From this truth, it can be concluded that if an enterprise wants to achieve the market, the key is to learn to use the means of "marketing" flexibly. The market economy has developed to this day, and there are countless successful examples of successfully using marketing methods to operate the market, but under these bri