Escape from the circle of friends is a long-standing topic. WeChat’s bloated relationship chain suppresses people’s demand for social expression. Entrepreneurs try to create a social product different from WeChat around this demand, and such a product has appeared. - POP IM. foreword Escape from the circle of friends is a topic that has been discussed for a long time. There are many needs that can be deeply analyzed behind it. It can also be regarded as the weakness of WeChat circle of friends. WeChat, as a national-level communication tool, carries users of all ages, social backgrounds, and status. The function planning of its products has always been known for its "restraint", starting from the user's needs, pulling out social behaviors. Height, and then go to carefully
crafted each function. Therefore, WeChat cannot fully meet the needs of specific groups, which is why Zhang Xiaolong said when sharing that 500 million of the 1 billion people scold WeChat every day. Among them, high social pressure is also a problem. The phone number list social pressure in the circle of friends mainly comes from the bloated relationship chain. Posting a circle of friends needs to measure what each relationship group thinks after seeing it, whether it will produce a negative impression, whether it will offend others, and be grouped by others after being set up. I found out what to do, and after thinking about it, I stopped posting. The social sharing needs are suppressed by
the circle of friends. This need is so obvious that entrepreneurs are building products around it, trying to win the favor of the public. Among them is this POP IM produced by Lin Shaohua, a former WeChat product director. When countless product managers use Yu Jun's product value formula (product value = new physical examination - old experience - migration cost) to analyze acquaintance socialization, there is no way to go, this product still chooses to use acquaintance socialization as the entry point for entry. I discovered and paid attention to this product in November 2018. At that time, this product was still in the MVP stage, but I could already feel the sincerity