Moreover, post-conversion content can be also used by other marketing channels to keep existing customers engaged. Align with Your Business Priorities industry list There are many reasons why you’d want to prioritise or deprioritise a specific type of content such as: Whether it is a new product or service launch or removal A peak of interest around certain categories due to new consumer behaviours Or, to reach your sales goals of the quarter, your content strategy should support any business priority or complement other marketing activities Create Data-Led (AKA Valuable and Realistic) Content Content production is a very time-consuming process. From industry list opportunity research to uploading the content to your CMS there are a lot of stages and sometimes various people involved. Making sure you create valuable and realistic content is a must.
Some important keyword data to consider to assess the SEO value of topics include: Keyword search volume (interest and online demand). Keyword difficulty (how easy it is to rank well). CPS: ratio of clicks to keyword search volume (how many different industry list search results get clicked, on average, when people search for the target keyword). Return rate (a relative number that indicates how often the same person searches for a given keyword over a 30-day period). Tailor industry list to Grow Your Non-Brand SEO Obviously, your brand SEO is important and should be taken into account in any SEO strategy.
However, for many brands that are not as famous as Nike, BMW, and the likes, the highest opportunity usually resides in the generic searches that users do industry list without having a particular brand in mind. These are normally keywords with a higher search volume, often more competitive, but definitely more juicy for your results. By focusing your efforts on your non-branded SEO, the awareness and online demand of your brand will naturally increase and will indirectly help your brand SEO. Organise in Topic Clusters A solid content strategy starts by defining industry list big content areas (pillars based on priority keyword clusters) around your products and USPs that you want your brand to dominate online. Ideally, it should be aligned with your commercial priorities to boost the organic traffic of your priority product categories with the highest SEO potential.