Editor's introduction: extremes can be counterproductive, and excessive publicity and push sometimes not only fail to convert users, but also cause the loss of bulk sms service users and the decline of product image. This requires operators to understand the logic of user operation, gain insight into user needs, and grasp user psychology, in order to cover the push channels more comprehensively and effectively, and then formulate a reasonable high-quality push strategy. I. Introduction If you're not growing, then you're dying. - Sean Ellis, "Growth Hacking" This sentence is not alarmist. With the bulk sms service disappearance of the demographic dividend, how to grow rapidly is a problem and challenge that every enterprise must face.
Acquiring users quickly not only means an increase in the magnitude of users, but also means that you can “quick half a son” in the competition that follows. "The bulk sms service fragrance of wine is also afraid of deep alleys." User push is an effective method to help publicity. However, almost every company uses push. Think about the mobile phone being "bombed" by various push messages every day, in this case Users will only be harassed and cannot be converted, and even disgust the company behind the push. Any method requires costs, and "good steel needs to be spent on the cutting bulk sms service edge", which requires operators not only to avoid harassing users, but also to pursue the push method with the highest input-output ratio (ROI). which is: Find the best push channel; Develop an optimal push strategy.
Second, the first step: channel push Channel push is mainly to make a preliminary push attempt for the planned channel, and accumulate data for bulk sms service subsequent analysis. Two competencies are required: Coverage capability of existing channels; Added channel responsiveness. The ability to cover multiple existing channels allows operators to select multiple channels to push at the same time and verify the push effect, without having to consider the access of different channels; the Internet is changing with each passing day, and the rapid response and coverage of new channels is bulk sms service also very important. Importantly, adding new channels often means converting users in a new way, with lower conversion costs. Taking Jiguang Unified Messaging System (UMS) as an example,