Apr 09, 2022
In Welcome to the Forum
Recently, we wrote about three tactics to speed up your B2C email marketing: personalization, segmentation, and trigger messages. This time we are going to look at the common rebate tactic and we will give you a scenario that ties all the tactics together into one strategy. Do not rush to discount It's commonly accepted that new customers can be attracted to discounts, but you may want to consider your discount strategy from several angles. The new customer. Discounts can entice someone to try a new product or service, and they can also be a great way to introduce a new business. The dark side of discounting is attracting that bargain hunter who strives to cut the cost of every product at every turn. You're unlikely to see much loyalty from them; when it's time to buy again, they'll spend their time looking for the lowest bid. This type of buyer thinks more about what they spend and less about what they get for the money they pay. The employee data long-term customer. Rewarding your loyal customers with a discount can improve loyalty or pave the way for an upsell. These are the customers who are not looking for discounts but are happy to meet them. Discounts for these customers can be in the form of free shipping, better terms, coupons for frequently purchased items, club membership, bonus system, etc. Among these long-term customers, you may want to offer different levels of discounts or rewards. Here is a tested qualitative method to segment these good customers: Regency, frequency, monetary (RFM) analysis The Pareto Principle states that 80% of your business will come from 20% of your customers. Most RFM analyzes are designed to shed light on these “few. ”Such an analysis examines: How long ago a customer purchased (regency)How often they buy (frequency)How much they spend (monetary)Here is a common method.