Apr 12, 2022
In Welcome to the Forum
Recently, the reading contract has caused huge controversy. Discussions about online articles and the rights and interests of authors have arisen one after another. So, where will Tencent's IP development go in the future? What kind of inspiration will this leave for peers? The ghost of Bashu sees the top of the mountain, and Tang San has no way to retreat. Because of stealing the martial arts of the inner door and committing a big taboo in Tangmen, the seventeenth elders of Tangmen had to "kill without mercy", and Tang San, who was standing on the edge of the cliff, only left a job title email list sentence "Come naked, go naked", and then jumped into the cliff. Twelve years ago, Zhang Wei (Tang Jia San Shao) started serializing "Douluo Dalu" on Qidian Chinese website, leading millions of readers into the fantasy world of Douluo. Since then, Zhang Wei has jumped up and has been listed on the Forbes celebrity list several times. He is a well-deserved "great god" writer of China Literature Group. Today, the Reading Group behind the third young master of the Tang family is encountering a storm. At the end of April, China Reading Group changed its coach, and the former CEO Wu Wenhui left again, but the personnel changes caused even more turmoil. There were frequent disputes over the injustice of writers and free reading. Five Breaks and New Years." Through the fog of disputes, Tencent personally "take over" China Literature Group, which is also paving the way for IP layout. As the source of IP creation, the online text giant Yuewen has a pivotal position, but it has been controversial since it took over. Where will Tencent's IP development go in the future? What kind of inspiration will this leave for peers? The road to IP is not easy, and players on the track can do it and cherish it. IP dream In 2001, Chen Tianqiao was in a similar situation to Tang San: there was no way out. At that time, the virtual online community originally founded by Shanda had not shown much improvement. The company only had more than 500,000 yuan in its account, which was enough for a month's salary, but Chen Tianqiao chose to gamble and won the domestic agent of the online game "Legend of Blood". right. Chen Tianqiao was right. In the second year after the launch of "Legend", Shanda created a revenue of 633 million yuan and a net profit of 273 million yuan. A "Legend" created a "Grand Legend", but Chen Tianqiao doesn't seem to be interested in games. When "Legend" brought Shanda more than one million yuan in revenue every day, Chen Tianqiao proposed a "home entertainment strategy". He hoped to integrate nine major businesses such as TV, mobile phones, movies, and music, and present them in one piece of hardware. In the future, Chen Tianqiao proposed the concept of "Internet Disney", intending to build Shanda into a comprehensive entertainment content complex. The dream is big enough, but Shanda can't just rely on one game to realize the dream.