Forum Posts

西法特西法特
Jul 30, 2022
In Welcome to the Forum
Pogo-sticking is an SEO term used to describe a situation where a searcher quickly navigates back and forth between pages in search results. It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should you really worry about it? In this article, you’ll learn the following: Difference between pogo-sticking and bounce rate Causes of pogo-sticking Is pogo-sticking a ranking factor? Should you worry about pogo-sticking? How to make your content more engaging Pogo-sticking vs. bounce rate First, let’s make things a bit clearer and draw the line between pogo-sticking and bounce rate, as people often get them confused: Pogo-sticking, as defined in the intro, is when a user enters a site from a SERP (search engine results page) and quickly leaves it to go back to the SERP. Bounce rate is when a user enters a site from any source and doesn’t perform any action on it (e.g., clicking a link, filling a form, or putting an item in a cart). So if someone opens this article, reads it entirely, and doesn’t do anything else before leaving—that counts as a bounce. Recommended reading: What Is Bounce Rate? How to Interpret and Work With It What causes pogo-sticking? There are many possible causes of pogo-sticking. Do note that not all of them are caused by poor content or bad UX (user experience). Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners. Clickbait content In this scenario, a searcher enters a site that overpromises and underdelivers. In other words, the searcher comes across clickbait content. We’ve all seen such content on the web, and we all instantly regret clicking on them: “You’ll Never Believe This (…),” “Do This One Thing for 6 Weeks and (…),” “They Don’t Want You to Know This (…),” and so on. And when we do, we feel tricked, so we “pogo” back to the SERP. To illustrate, let’s assume you want to check what the internet has to say about the opinion that SEO is dead. You come across something like this: Google search results for "seo is dead" OK, let’s learn about the “new SEO” then. Excerpt of blog article saying "old SEO" doesn't work anymore So SEO seems to be dead. This sounds like big news. And instead of a 10-step course on “old SEO,” this site offers a five-step course on “new SEO.” But to your surprise, you discover that “old SEO” is not that dead after all.
Pogo-Sticking in SEO content media
0
0
4
 

西法特西法特

More actions